7 Steps for Actively Marketing to Equity Compensation Recipients

In today’s competitive financial market, it takes a lot of effort for financial advisors to master the skills required to best serve the needs of their current clients, while continuing to improve their business by expanding the client roster. Tapping into niche markets such as equity compensation is an excellent way to not only add value-added services for existing clients but to also grow through the acquisition of corporate executive clients.  By implementing the following seven-step active marketing strategy targeted...

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Excuse Me, I Don't Speak That Language

Do you speak your audience's language? I don't mean their cultural language - English, Spanish, Japanese. I'm referring to their buying language. That's probably a term you've never heard before. A quick Google search for "buying language" brings up countless results for how to buy a foreign language course or explanations of technical terms for certain industries (e.g., real estate). There are no results for the most important form of buying language..the words, phrases, and emotions each potential buyer uses...

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The Award for Most Significant Growth Driver in Business Goes To...

Inspired by the Academy Awards, I couldn't resist incorporating the phrase preceding all awards presented at that event in my title. This phrase isn't unique to the Academy Awards, it is uttered when giving out almost any award, anywhere. What? You're still waiting for the answer? Oh, okay. The award for the most significant growth driver in business goes to..Client Service! You weren't expecting me to say something about sales or business development were you? Well, if you were that...

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Equity Compensation Recipients Want to Avoid Mistakes, Here's How Advisors Can Help!

While the majority of workers view their equity compensation as a critical tool for building long-term wealth, a recent survey from Schwab Stock Plan Services found that, out of the one-thousand equity compensation recipients surveyed, a mere twenty-four percent had exercised options or sold shares. With over a third of the participants claiming that equity compensation was the main factor in accepting their position, it begs the question, why are the number of employees exercising their options so low? The...

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Engaging Gen X & Y Clients: 5 Steps Applied to Stock Compensation Guidance

In an article from Financial Advisor Magazine, financial services marketing strategist Gail Graham points out that Gen X and Y are very different consumers than Baby Boomers. She says they are more inclined to comparison shop for value propositions, prices, products and the types of client experience they want. Consequently, these potential clients will be highly influenced by the massive advertising campaigns from the large "direct-to-consumer" financial services companies. Independent advisors will have a hard time competing with large "robo" firms for high net...

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8 Terms To Understand Regarding Your Stock Compensation

If you have recently started receiving stock compensation from your employer or are considering going to work for a new firm that offers equity as part of their compensation package, here are eight terms that you may need to understand. 1) Stock Options: If you receive employee stock options, your employer is offering you the right to purchase shares of the company stock at a predetermined price and for a specified period of time.  There are two types of stock...

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Continuing Education Credit for Stock Plan Advisors

Need continuing education credits? In its Learning Center, myStockOptions.com offers continuing professional education for a few different certifications: Certified Financial Planners (CFP) Certified Private Wealth Advisors (CPWA) Certified Investment Management Analysts (CIMA) Certified Equity Professionals (CEP) In total, the myStockOptions.com Learning Center offers: 15 continuing education credits for CFPs (50% of the total requirement) 15 continuing education credits for CPWAs and CIMAs (37.5% of the total requirement) 30 continuing education credits for CEPs (100% of the total requirement) The programs...

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Four Financial Ideas on Your Work Anniversary

By David C. Gratke, Principal at Gratke Wealth, LLC It’s another work anniversary and a good time to reflect on where you are in your career both professionally and financially. It couldn’t be a better time to also take stock of where your overall financial plan is currently, and whether or not you are on track to make work optional. Here are four smart financial ideas to consider on this work anniversary. 1) Rule of 1/3rds- Your work anniversary often...

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Restricted Stock and Restricted Stock Unit Utilization Today

From the Ayco Compensation & Benefits Digest, July 2017 While performance‐based awards have become the most common long‐term incentives granted to executives at most companies today, so‐called “full value” awards, including restricted stock or restricted stock units (“RSUs”), remain a common equity award. (See our March 2017 Digest for data on the current mix of long‐term incentive (LTI) awards). We have noted not only a marked shift away from restricted stock to the use of RSUs and more recently, based...

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Legislative Update: Empowering Employees Through Stock Ownership Act Resurfaces In The Senate

This blog post is provided by myStockOptions.com, a leading source of educational content on all types of stock compensation. While stock options continue to be popular at startups and other pre-IPO companies, employees cannot sell stock at exercise to pay the exercise price and the taxes on the income. Moreover, under current law those taxes cannot be delayed. Last year, an encouraging legislative proposal was introduced in the House of Representatives to address this issue. Approved by a House vote...

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